Trademarks and service marks have become indispensable for entities in today's world as they add value to their proprietors' business and reputation. Thanks to advancements in telecommunication and online advertising technologies, the use and dissemination of these marks have become easier and more widespread. This, however, also had a negative impact on marks, in that, it became easier to take unfair advantage of such marks, even more so, if these are well-known marks. In line with this, a special protecti