This publication, like the exhibition it accompanies, is organized around seven main headings inspired by popular song lyrics, and slogans or common expressions between 1980 and 2005. The book documents, interrelates and opens for discussion the various media representations of different lifestyles and their associated products in Turkey in this period. The concept lifestyle was redefined in Turkey with the growing professionalism of media practices after the 1980s. A lifestyle therefore simultaneously expresses real conflicts and differences in society and is the shallow manifestations of perpetually shifting and transitory styles of living. Seen from this perspective, these representations hold up a mirror to both familiar and very different ways in which we see ourselves.