The rise of the Internet has brought social media into our lives. In one way or another, a huge
portion of the population utilizes social media daily. Yet many fail to consider the impact of
social media in their lives. To what extent has social media changed your life? Are there sides
to it that we are unaware of? The analysis of social media may seem straightforward on the
outside, however, research has revealed its multifaceted impact. What is the difference
between active and passive users? Has social media increased our tolerance? How has social
media changed the landscape for businesses? What type of algorithms are used to decide what
appears on a user’s newsfeed? These questions as well as many others are addressed in this
book. The book also provides different worksheets that help the reader implement what is
discussed and to become aware of how they utilize social media in their lives.