Businesses and brands are getting it wrong by pivoting everything to what they think their customer wants as it eliminates value, the data is inaccurate, and creates homogeneity. If you really asked the customer what they wanted, they’d be saying to be left alone! Certainly they don’t really care about brands, they care about the category of product. The customer is not the answer. You need to build brand intelligence instead. How do you do this? You know your business inside out. You embrace what makes

Over her decades as a clinical psychologist, Dr Mona Delahooke has helped countless distraught parents who struggle to manage their children's challenging behaviours. These families are understandably focused on correcting or improving a child's lack of compliance, emotional outbursts, tantrums and other 'out of control' behaviour. But behaviour, no matter how challenging, is not the problem but a symptom; a clue about what is happening in a child's unique physiological makeup. In Brain-Body Parenting , Dr

HOW THE GOLDEN AGE OF TRANSATLANTIC TRAVEL BETWEEN THE WARS TRANSFORMED WOMEN'S LIVES ACROSS ALL CLASSES - A VIVID CROSS SECTION OF LIFE ON-BOARD THE ICONIC OCEAN LINERS FROM BELOW DECKS TO THE CAPTAIN'S TABLE. Migrants and millionairesses, refugees and aristocrats all looking for a way to improve their lives. After WW1 a world of opportunity was opening up for women ... Before convenient air travel, transatlantic travel was the province of the great ocean liners and never more so than in the glory days of

Who are you? Why are you, you? What kind of person do you want to be? You Are A Global Citizen challenges us to take a deeper look at our role as global citizens, from the armchair traveller to the frequent flyer and everyone in between, providing a springboard for us to understand the world and other cultures by first understanding ourselves. This uniquely accessible guided journal ignites your inner curiosity and encourages self-discovery through thought-provoking questions about the cultures you have exp

Although not all of us do it all the time, we all know the things we need to do to take care of our body - hit the gym or the running track and eat our greens. But are we so clear on what to do if it is our mental rather than physical condition that needs attention? This amazingly practical book will take your mind to the gym and show you how, in 12 weeks, to live more mindfully, rid yourself of worry, clear your head, strive for happiness and get more done. The book is structured exactly like a progressi

Badass Habits is a eureka-sparking, easy-to-digest look at how our habits make us who we are, from the measly moments that happen in private to the resolutions we loudly broadcast (and, erm, often don't keep) on social media. Habit busting and building goes way beyond becoming a dedicated flosser or never showing up late again--our habits reveal our unmet desires, the gaps in our boundaries, our level of self-awareness, and our unconscious beliefs and fears. Badass Habits features Jen's trademark hilarious

21 Day Abundance Challenge combines the empowering concepts of abundance and the law of attraction with a clear, three week programme of reflective exercises and practical approaches. With this book you'll learn how to stop being living with less. You'll learn how a better understanding of yourself and what you wish for, an open mind and positive thinking will bring abundance to your life. Each and every day you will discover: - How abundance is a state of mind that you can tune in to and benefit from - T

From the author of You Are A Badass, the New York Times bestselling book everyone is talking about. YOU ARE A BADASS AT MAKING MONEY is the book you need if you've spent too much time watching money land in your bank account and then roll through your fingers. Jen Sincero went from living in a converted garage to traveling the world in 5-star luxury in a matter of years, and knows all too well the layers of BS one can get wrapped up in around money, as well as what it takes to dig your way out. In this funn

For anyone who has ever had trouble staying motivated while trailblazing towards success, YOU ARE A BADASS EVERY DAY is the concise, crystal clear companion which will keep you fresh, grateful, mighty, and driven. In one hundred exercises, reflections, and cues that you can use to immediately realign your mind and keep your focus unwavering, this guide will show you how to keep the breakthroughs catalyzed by Sincero's iconic books YOU ARE A BADASS and YOU ARE A BADASS AT MAKING MONEY going. Owning your po